Update: 08.09.2022
Last week: 34 week 2022 (22.08.2022 - 28.08.2022)
Last full month: July 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 640 | -1.9% | 47.3% | 1.3 | 760 075 | -3.6% | 78.2% | 0.6 | -4.5% |
| MoM | 6 472 | -21.1% | 49.5% | -5 | 3 040 336 | -23.1% | 79.9% | -3.1 | -13.0% |
| YTD | 76 115 | -7.3% | 54.2% | -4.5 | 35 918 209 | 18.0% | 82.2% | 0.8 | 0.3% |
| MAT | 111 583 | -14.1% | 52.6% | -6.6 | 51 080 225 | 11.3% | 80.9% | -0.4 | -3.4% |
| KAPSIKAM | |||||||||
| WoW | 15 261 | -1.3% | 2.3% | 0 | 5 976 252 | -2.8% | 2.3% | 0 | -3.0% |
| MoM | 62 408 | -14.7% | 2.2% | -0.2 | 25 115 374 | -17.0% | 2.3% | -0.3 | -6.8% |
| YTD | 662 620 | -0.2% | 2.6% | 0.1 | 277 051 590 | 0.4% | 2.8% | -0.2 | -2.5% |
| MAT | 1 063 875 | -5.8% | 2.7% | 0 | 440 061 627 | -4.3% | 2.9% | -0.3 | -5.1% |
| MILDRONATE | |||||||||
| WoW | 70 340 | 1.7% | 21.9% | -0.2 | 46 482 049 | 1.4% | 23.7% | -0.4 | 2.5% |
| MoM | 248 954 | -20.1% | 20.9% | -1.5 | 161 511 460 | -21.4% | 22.2% | -1.4 | -14.2% |
| YTD | 3 174 394 | 5.3% | 16.8% | 0 | 1 881 316 726 | 51.1% | 18.5% | 3.3 | 5.5% |
| MAT | 4 954 713 | 5.7% | 16.7% | 0.7 | 2 569 956 305 | 34.1% | 17.0% | 2.5 | 1.3% |
| SULFARGIN | |||||||||
| WoW | 2 270 | -16.0% | 0.6% | -0.1 | 1 250 170 | -15.9% | 1.0% | -0.2 | -0.2% |
| MoM | 15 741 | 40.0% | 1.1% | 0.4 | 7 958 354 | 37.6% | 1.6% | 0.5 | -5.5% |
| YTD | 104 224 | -1.1% | 0.9% | 0.1 | 52 921 336 | 4.6% | 1.2% | 0.1 | -9.2% |
| MAT | 162 984 | -4.5% | 0.9% | 0 | 82 099 553 | 2.7% | 1.2% | 0.1 | -9.7% |
| VIPROSAL | |||||||||
| WoW | 16 152 | 6.5% | 2.3% | 0.2 | 6 195 523 | 5.6% | 2.3% | 0.2 | -2.7% |
| MoM | 78 108 | -14.3% | 2.7% | -0.2 | 31 325 351 | -15.3% | 2.8% | -0.2 | -7.2% |
| YTD | 814 872 | 19.1% | 3.0% | 0.5 | 333 735 269 | 29.8% | 3.2% | 0.5 | -2.2% |
| MAT | 1 374 313 | 14.8% | 3.3% | 0.6 | 547 878 832 | 21.6% | 3.5% | 0.5 | -4.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 76 115 | -7.3% | 54.2% | -4.5 | 35 918 209 | 18.0% | 82.2% | 0.8 | 0.3% |
| KAPSIKAM | 662 620 | -0.2% | 2.6% | 0.1 | 277 051 590 | 0.4% | 2.8% | -0.2 | -2.5% |
| MILDRONATE | 3 174 394 | 5.3% | 16.8% | 0 | 1 881 316 726 | 51.1% | 18.5% | 3.3 | 5.5% |
| SULFARGIN | 104 224 | -1.1% | 0.9% | 0.1 | 52 921 336 | 4.6% | 1.2% | 0.1 | -9.2% |
| VIPROSAL | 814 872 | 19.1% | 3.0% | 0.5 | 333 735 269 | 29.8% | 3.2% | 0.5 | -2.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 111 583 | -14.1% | 52.6% | -6.6 | 51 080 225 | 11.3% | 80.9% | -0.4 | -3.4% |
| KAPSIKAM | 1 063 875 | -5.8% | 2.7% | 0 | 440 061 627 | -4.3% | 2.9% | -0.3 | -5.1% |
| MILDRONATE | 4 954 713 | 5.7% | 16.7% | 0.7 | 2 569 956 305 | 34.1% | 17.0% | 2.5 | 1.3% |
| SULFARGIN | 162 984 | -4.5% | 0.9% | 0 | 82 099 553 | 2.7% | 1.2% | 0.1 | -9.7% |
| VIPROSAL | 1 374 313 | 14.8% | 3.3% | 0.6 | 547 878 832 | 21.6% | 3.5% | 0.5 | -4.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 640 | -1.9% | 47.3% | 1.3 | 760 075 | -3.6% | 78.2% | 0.6 | -4.5% |
| KAPSIKAM | 15 261 | -1.3% | 2.3% | 0 | 5 976 252 | -2.8% | 2.3% | 0 | -3.0% |
| MILDRONATE | 70 340 | 1.7% | 21.9% | -0.2 | 46 482 049 | 1.4% | 23.7% | -0.4 | 2.5% |
| SULFARGIN | 2 270 | -16.0% | 0.6% | -0.1 | 1 250 170 | -15.9% | 1.0% | -0.2 | -0.2% |
| VIPROSAL | 16 152 | 6.5% | 2.3% | 0.2 | 6 195 523 | 5.6% | 2.3% | 0.2 | -2.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 6 472 | -21.1% | 49.5% | -5 | 3 040 336 | -23.1% | 79.9% | -3.1 | -13.0% |
| KAPSIKAM | 62 408 | -14.7% | 2.2% | -0.2 | 25 115 374 | -17.0% | 2.3% | -0.3 | -6.8% |
| MILDRONATE | 248 954 | -20.1% | 20.9% | -1.5 | 161 511 460 | -21.4% | 22.2% | -1.4 | -14.2% |
| SULFARGIN | 15 741 | 40.0% | 1.1% | 0.4 | 7 958 354 | 37.6% | 1.6% | 0.5 | -5.5% |
| VIPROSAL | 78 108 | -14.3% | 2.7% | -0.2 | 31 325 351 | -15.3% | 2.8% | -0.2 | -7.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs