for Grindex

Update: 08.09.2022

Last week: 34 week 2022 (22.08.2022 - 28.08.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 640 -1.9% 47.3% 1.3 760 075 -3.6% 78.2% 0.6 -4.5%
MoM 6 472 -21.1% 49.5% -5 3 040 336 -23.1% 79.9% -3.1 -13.0%
YTD 76 115 -7.3% 54.2% -4.5 35 918 209 18.0% 82.2% 0.8 0.3%
MAT 111 583 -14.1% 52.6% -6.6 51 080 225 11.3% 80.9% -0.4 -3.4%
KAPSIKAM
WoW 15 261 -1.3% 2.3% 0 5 976 252 -2.8% 2.3% 0 -3.0%
MoM 62 408 -14.7% 2.2% -0.2 25 115 374 -17.0% 2.3% -0.3 -6.8%
YTD 662 620 -0.2% 2.6% 0.1 277 051 590 0.4% 2.8% -0.2 -2.5%
MAT 1 063 875 -5.8% 2.7% 0 440 061 627 -4.3% 2.9% -0.3 -5.1%
MILDRONATE
WoW 70 340 1.7% 21.9% -0.2 46 482 049 1.4% 23.7% -0.4 2.5%
MoM 248 954 -20.1% 20.9% -1.5 161 511 460 -21.4% 22.2% -1.4 -14.2%
YTD 3 174 394 5.3% 16.8% 0 1 881 316 726 51.1% 18.5% 3.3 5.5%
MAT 4 954 713 5.7% 16.7% 0.7 2 569 956 305 34.1% 17.0% 2.5 1.3%
SULFARGIN
WoW 2 270 -16.0% 0.6% -0.1 1 250 170 -15.9% 1.0% -0.2 -0.2%
MoM 15 741 40.0% 1.1% 0.4 7 958 354 37.6% 1.6% 0.5 -5.5%
YTD 104 224 -1.1% 0.9% 0.1 52 921 336 4.6% 1.2% 0.1 -9.2%
MAT 162 984 -4.5% 0.9% 0 82 099 553 2.7% 1.2% 0.1 -9.7%
VIPROSAL
WoW 16 152 6.5% 2.3% 0.2 6 195 523 5.6% 2.3% 0.2 -2.7%
MoM 78 108 -14.3% 2.7% -0.2 31 325 351 -15.3% 2.8% -0.2 -7.2%
YTD 814 872 19.1% 3.0% 0.5 333 735 269 29.8% 3.2% 0.5 -2.2%
MAT 1 374 313 14.8% 3.3% 0.6 547 878 832 21.6% 3.5% 0.5 -4.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 76 115 -7.3% 54.2% -4.5 35 918 209 18.0% 82.2% 0.8 0.3%
KAPSIKAM 662 620 -0.2% 2.6% 0.1 277 051 590 0.4% 2.8% -0.2 -2.5%
MILDRONATE 3 174 394 5.3% 16.8% 0 1 881 316 726 51.1% 18.5% 3.3 5.5%
SULFARGIN 104 224 -1.1% 0.9% 0.1 52 921 336 4.6% 1.2% 0.1 -9.2%
VIPROSAL 814 872 19.1% 3.0% 0.5 333 735 269 29.8% 3.2% 0.5 -2.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 111 583 -14.1% 52.6% -6.6 51 080 225 11.3% 80.9% -0.4 -3.4%
KAPSIKAM 1 063 875 -5.8% 2.7% 0 440 061 627 -4.3% 2.9% -0.3 -5.1%
MILDRONATE 4 954 713 5.7% 16.7% 0.7 2 569 956 305 34.1% 17.0% 2.5 1.3%
SULFARGIN 162 984 -4.5% 0.9% 0 82 099 553 2.7% 1.2% 0.1 -9.7%
VIPROSAL 1 374 313 14.8% 3.3% 0.6 547 878 832 21.6% 3.5% 0.5 -4.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 640 -1.9% 47.3% 1.3 760 075 -3.6% 78.2% 0.6 -4.5%
KAPSIKAM 15 261 -1.3% 2.3% 0 5 976 252 -2.8% 2.3% 0 -3.0%
MILDRONATE 70 340 1.7% 21.9% -0.2 46 482 049 1.4% 23.7% -0.4 2.5%
SULFARGIN 2 270 -16.0% 0.6% -0.1 1 250 170 -15.9% 1.0% -0.2 -0.2%
VIPROSAL 16 152 6.5% 2.3% 0.2 6 195 523 5.6% 2.3% 0.2 -2.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 6 472 -21.1% 49.5% -5 3 040 336 -23.1% 79.9% -3.1 -13.0%
KAPSIKAM 62 408 -14.7% 2.2% -0.2 25 115 374 -17.0% 2.3% -0.3 -6.8%
MILDRONATE 248 954 -20.1% 20.9% -1.5 161 511 460 -21.4% 22.2% -1.4 -14.2%
SULFARGIN 15 741 40.0% 1.1% 0.4 7 958 354 37.6% 1.6% 0.5 -5.5%
VIPROSAL 78 108 -14.3% 2.7% -0.2 31 325 351 -15.3% 2.8% -0.2 -7.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs